You’ve decided to start your own business because you have a passion for being a personal assistant. The fact is that just about everyone can use a personal assistant but they just don’t know it. However there are some big myths about all of the blood, sweat, tears, time and money you’ve committed to you business.

1.The value of having a Personal Assistant is known by your potential clients

That statement couldn’t be more false. Most people never consider their time to be worth money. Instead, most people believe that if they do something themselves it’s getting done for free. The best marketing you can do is to compare your clients hourly rate that they receive while in the office to the time it takes to run their errands. Their “earning” power should apply to their free time as as well their time in the office.
2. The Money Comes in Immediately
While this is a great concept, it doesn’t always happen. Even though being a personal assistant has fairly low overhead, it may take some time to begin building up a solid recurring revenue from clients. Remember to not overspend and provide the best possible service you can to assure you will receive repeat customers.
3. Being a Personal Assistant is Glamorous
Being a celebrity personal assistant may have some glamour to it, but a majority of the personal assistants and concierges working in the industry are working hard. Whether it’s driving to pickup dry cleaning, making calls to arrange a party or anything in between, the life of a personal assistant is fast paced.
4. The Job of a Personal Assistant is easy
Much of the work is common sense. It does not take a genius to drop off the cleaning or pick up the cat from the vet. The genius comes in when you organize, schedule, research and make it happen with easy grace.
Also, there are technical elements of the business that can require specific training. Remember, you may have done many of the tasks required by your employer but having you, as the supervising official, compared to a client expecting value for dollar, is quite different. Paying clients typically have higher standards.
An individual expecting to make a career as a Personal Assistant must make the time to increase the inventory of his or her services as well as sharpening their expertise in existing services they offer. Above all, you must be dependable.
5. Less Hours and Less Work
The truth is that it takes hard work to be a success. Honing your talents, marketing your services, managing your own time and expenses takes time and effort.
Many entrepreneurs can affirm, being in business for yourself, means you will work twice as hard for half the money. But the trade-offs are worth it! Like any new business, there are pitfalls to avoid and surprises to overcome. The person embarking on a career as a Personal Assistant faces many of the same obstacles as any new startup entrepreneur.
Becoming a Personal Assistant offers a challenging and gratifying lifestyle. With training and tenacity, it can offer you a gratifying and comfortable living.