Personal Assistant Resources » Marketing

How to market your personal assistant business

Admin — Thu, 15 Jul 2010 16:00:00 +0000

WOW… it’s been a long time since we posted, and that’s all about to change…and definitely for the better. For the last year we’ve been carefully working on all kinds of information that is focused on teach you, the Personal Assistant or Concierge how to grow your business on auto

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Work Life Balance.. what it means for a Personal Assistant

Admin — Sun, 11 Jul 2010 16:00:00 +0000

Work/Life Balance is Just Good Business!

It would be nice to think that the companies on the leading edge of work/life balance programs are simply being good citizens and doing the right thing! But, the fact is that these programs make good business sense.

In addition to increased productivity and employee satisfaction, companies can retain valuable employees in a competitive environment, and attract new employees with these programs.

Every generation in the workforce today reports that work and life balance is one of the top issues for them and that they want to work in a company that supports their desire to have more balance in their life.

Whatever the reason for the movement, we should be glad it is upon us.

Who are the companies with programs, what do the programs look like and what results have they achieved?

You might be surprised to know that these companies cut across all industries in the private and the public sector. Here are some examples of program components:

Ø Elder care programs consisting of resources directories, counseling, elder care services and educational services

Ø Expanded telecommuting and ‘telework’ programs that allow employees to work from home or other locations

Ø Part-time and job sharing positions for employees come off disability or recovering from health problems, or for parents who wish to spend time at home with their children or with aging parents

Ø Fully accredited child care centers in or near the workplace

Ø Babies in the Workplace programs that allow a child to remain with a parent in the workplace until the age of

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35 Ways to Market Your Concierge Business

Admin — Sat, 03 Jul 2010 16:00:00 +0000

35 Ways to Market Your Concierge Business By Katharine Giovanni

For beginners, the first step in growing your new business is to find the customers. For those of you who are already up and running, the next step (now that you have clients) is that you must continue to generate new business every month, even if you have dozens of clients and no time for marketing! Why? Because there might come a day when the clients are not there, a VERY lean month when the phone doesn’t ring. This is not the time to begin marketing … the time to market is now. Here are some cost-effective tips on where to find clients. Please note that not every tip will work for everyone. It really depends on both the type of service you have and who you are marketing to. Persistence is the key here! Don’t give up after only one or two tries because it might take more. Remember that you are selling an intangible service that everyone needs, but none of them think that they need it, so it is up to you to convince them of its value — and this takes time. E-mail signature Most email software programs allow you to put an automatic signature at the bottom of your emails. You know … those few lines of contact information at the bottom of

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How to find clients for your personal assistant business

Admin — Thu, 01 Jul 2010 16:00:00 +0000

One of the most difficult tasks when starting a new business is getting clients. There are several ways you can get your business name out while saving money. Referrals: If you already have at least one satisfied client you can ask for a referral. If your current clients are happy with your service and offerings they will be more than happy to refer you to someone else. Provide an added incentive to your customers by giving them 1 free hour of service for each referral they provide that signs up with your. Gift Certificates or Donations: Many opportunities may arise where you can potentially donate a block of time or gift certificate for your time. We have seen this used in silent auctions and charity events. These type of donations will usually get high visibility and you will more often get additional business from this approach. Bulletin Boards: Many grocery stores, gyms, daycare centers and cafe’s offer bullentin boards where their customers can post business cards. Often these are ideal places to find your potential clients. If you check the board regularly you can track the number of business cards taken over a period of time. Car Decals/Magnets: Full color car magnets can be purchased for under $100. These magnets attach to the side or back of your car and can be another ideal method of marketing. While sitting in traffic or running errands your potential customers will easily see these signs. Be sure to include your phone number and website address on your magnets. Networking: Check local newspapers and magazines for networking meetings. Your local chamber of commerce may have a list networking groups as well as host their own networking meetings. These meetings can be a valuable resource for not only obtaining new customers, but building your network of resources and vendors. Have other ideas on how to build your business? We’d love to hear them. Please post your comments.

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