Showing the value of a Personal Assistant
It’s no secret that households are spending less on their “wants” and preparing for the worst. Everyone is watching their budget. So how can a Personal Assistant win more clients when many view their services as a want instead of a need?
Start with understanding what your clients time is worth. Unfortunately, many people view their time as being “free”. The truth is, everyone’s time is valuable. If your client were to take time away from work or a vacation day to run errands, what would that cost them? Their home time is simliar. Help them understand that by allowing you to complete a task, they may very well be saving extra money and gaining time.
As a personal assistant, you would be handling errands and running around town for your client. Doing so will save them the expense of Gas, wear and tear on their car and time sitting in traffic. All of this adds up. Saving your client time puts money back in their pocket as well. It allows your client to spend more time with family, work or doing something else they didn’t have time to complete before.
Keep a running tally of the time you have saved for clients. While this isn’t an exact science or formula, I have found it’s a nice way to help sell the your service. Typically I will bundle the amount of time into categories and put “driving time” in it’s own category. I can them present a weary client with number that show for a given month I saved my XX clients 7 hours of driving time, 3 hours of shopping time, 3 hours of time standing in lines etc. Numbers help clients put things into perspective. Attach a dollar value and you can see quickly see how much time really costs.
