How to find clients for your personal assistant business
One of the most difficult tasks when starting a new business is getting clients. There are several ways you can get your business name out while saving money.
Referrals: If you already have at least one satisfied client you can ask for a referral. If your current clients are happy with your service and offerings they will be more than happy to refer you to someone else. Provide an added incentive to your customers by giving them 1 free hour of service for each referral they provide that signs up with your.
Gift Certificates or Donations: Many opportunities may arise where you can potentially donate a block of time or gift certificate for your time. We have seen this used in silent auctions and charity events. These type of donations will usually get high visibility and you will more often get additional business from this approach.
Bulletin Boards: Many grocery stores, gyms, daycare centers and cafe’s offer bullentin boards where their customers can post business cards. Often these are ideal places to find your potential clients. If you check the board regularly you can track the number of business cards taken over a period of time.
Car Decals/Magnets: Full color car magnets can be purchased for under $100. These magnets attach to the side or back of your car and can be another ideal method of marketing. While sitting in traffic or running errands your potential customers will easily see these signs. Be sure to include your phone number and website address on your magnets.
Networking: Check local newspapers and magazines for networking meetings. Your local chamber of commerce may have a list networking groups as well as host their own networking meetings. These meetings can be a valuable resource for not only obtaining new customers, but building your network of resources and vendors.
Have other ideas on how to build your business? We’d love to hear them. Please post your comments.
